Sonora
Festival identity
A type-led identity for a three-day festival: poster system, stage screens and a logo that pulses to the headliner's tempo.
ClientSonora Fest
ServiceIdentity + motion
Brand & motion designer · Madrid
Hi, I'm Mateo.
I make brands
that move.
Identities, logo animation and launch films for music, sport and food businesses. Eleven years in, about forty brands out the door.
About me
I design the mark, then I make it move, so the logo, the reel and the shop sign all come from the same hand.
11Years designing
42Brands launched
3Festival campaigns
Services
What I do
Small studio hours, one designer from first sketch to final file.
Work
Recent work
Three projects from the last two years.
Pista
Rebrand for 14 clubs
New mark, court signage and a booking-app splash for a padel chain growing from Madrid into Lisbon.
ClientPista Padel
ServiceRebrand
Masa
Shop and packaging
Bags, boxes, window lettering and a fifteen-second opening film for a sourdough bakery.
ClientMasa Madre
ServicePackaging + film
1 / 3
Got something to launch?
Let's talk.
I take four new projects a quarter. Tell me what it is and when it needs to be out.
Experience
Where I've worked
Studio Arenas
2021 – NowFounder, designer
Independent studio for identity and motion. Clients across Spain, Portugal and the UK.
Lumen Madrid
2018 – 2021Senior motion designer
Title sequences and broadcast idents for two national TV channels.
Brava Agency
2015 – 2018Brand designer
Identity work for retail and food clients, from pitch to print.
Escuela Lumbre
2019 – NowGuest lecturer
One module a year on motion for brand identity, at a small design school in Lavapiés.
Process
How a project runs
01
Listen
A one-hour call and a visit if you have a place. I want to hear how you talk about the business.
02
Draw
Two directions on paper, then one in full: mark, type, colour, and a rough animation.
03
Deliver
Every file you need, named and organised, plus a short guide your team will actually open.
FAQ
Questions people ask
How long does an identity take?
Six to eight weeks from the first call to final files. Logo animation adds about two weeks.
What does it cost?
Identities start at €6,000. Animation-only jobs start at €1,800. You get a fixed quote after the first call.
Do you work outside Spain?
Yes. About half my clients are in Portugal and the UK, and most of the work happens on calls.
Can you work with my agency?
Often. I can take the motion part of a larger project and hand files to your team in their format.
Clients
What clients say
“Mateo turned a vague brief into a logo our members put on their own bags. The animation runs before every match stream and nobody has asked us to change it.”
In numbers
9 of 10
clients come back for a second project